AVP- Marketing

8 - 13 Years
Mumbai, Navi Mumbai, Mumbai Suburbs

Job Description

Designation: AVP- Marketing
Reporting to: COO
Location: Mumbai, with frequent travel involved to Nasik , Karnataka & Pan India offices
Role Purpose
This is an exciting role for the right person with a passion for marketing, communication and branding to be a part of India's leading wine company and the fastest growing drinks company as well. This role will cover marketing activities for the entire Sula domestic as well as our imported international wine and spirits portfolio ,and contribute towards developing a stronger marketing strategy for our vineyard tourism and hospitality programs as well in Nasik & Bangalore.

Role Description:
  1. The role is a functional head role at Sula Vineyards Pvt. Ltd that will oversee end-to-end marketing operations including trade marketing, design, PR, digital media and communications, events and brand activations (new & existing)
  2. The position will work closely with senior leadership in driving Sulas overall marketing approach & strategies for our key businesses domestic wines, imported wines & spirits, hospitality and key intellectual properties.
  3. Key Responsibilities:
  4. Drive successful integrated marketing, awareness and advocacy campaigns to acquire new consumers within our target demographic
  5. Oversee and lead market activations and product launches for new brands (in-house and partner brands)
  6. Appoint and work closely with agencies to drive integrated marketing campaigns
  7. Build strategic partnerships and alliances that help drive brand objectives and grow sales
  8. Lead the trade marketing department and develop innovative merchandising strategies that increase brand visibility and sales
  9. Lead and own the marketing and communications for Sulas flagship events like SulaFest, Globe in a Glass and other programs
  10. Develop and strengthen Sulas online presence and execute a strategic online marketing plan
  11. Provide strategic guidance and creative input in all product packaging, sales and marketing collateral and corporate imaging
  12. Manage a diverse marketing team based out of Mumbai, and spread across India and provide leadership, feedback, clear targets and guidance on an ongoing basis.
Qualification:
1. MBA in Marketing
2. 8+ years of experience leading Marketing & Branding activities
3. Prior sales experience will be an advantage
4. Sector preference Alcobev, FMCG, Consumer Goods, Hospitality

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Marketing

Company Profile

Sula Vineyards Pvt Ltd

Sula Vineyards was selected by Business India magazine as one of India’s coolest companies. We offer an open, transparent and dynamic work environment where people are encouraged to grow with us. Sula Vineyards known for its premium wine is a complete success story. Today Sula has over 32 different wine brands, export to 28 countries, employ over 700 employees, have beautiful world-class resort in Nasik and are undoubtedly the market leader in India with a 65% market share.
View Contact Details+

Contact Company:Sula Vineyards Pvt Ltd

Email :devyani.pawar@sulawines.com,Priyanka.vaidya@sulawines.com

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Salary

Not Disclosed by Recruiter

Role Category

Senior Management

Role

Head/VP/GM-Marketing

Employment Type

Full Time, Permanent